What to Wear for Family Photos: A Mom’s Guide to getting wall-worthy photos

Jan 25, 2025 | Wedding

If you’re planning a family photoshoot, one of the most common questions that comes up is: What should we wear? As a mom, you want your family’s outfits to complement each other, look timeless, and avoid clashing styles. Whether it’s your first family portrait or you’ve had many over the years, selecting the right clothing is key to making sure everyone looks their best on camera.

In this guide, we’ll give you tips on what to wear for family photos, helping you create beautiful and coordinated outfits that will ensure your family photos are nothing short of perfect.

photo of extended family during family session

1. Start with a Color Palette

When choosing what to wear for a family photoshoot, it’s best to start with a color palette. A coordinated color scheme helps create a unified look without everyone wearing identical outfits. As a general rule, stick to neutral tones with pops of color. Popular family photo color palettes include:

  • Earth Tones: Beige, soft greens, browns, and creams.
  • Pastels: Soft pinks, blues, and lavender.
  • Classic Navy & White: A timeless and elegant combination.
  • Rustic: Deep reds, burnt oranges, and soft mustard yellows.

Avoid overly bright, neon colors or patterns that can distract from the faces in your photos. Instead, focus on tones that complement each other and reflect your family’s style.

2. Mix and Match Textures, Not Patterns

While coordinating your family’s outfits is important, you also want to avoid everyone looking too “matchy.” Instead of using busy patterns (which can clash), opt for a mix of textures like denim, knits, and cotton. This adds dimension and depth to your photos without overwhelming the eye.

  • Dad: A simple button-down shirt paired with textured pants or denim.
  • Mom: A flowy dress with soft fabric like cotton or linen.
  • Kids: A cozy sweater or cute blouse paired with solid-color jeans or skirts.
  • Footwear: Stick to neutral or soft-colored shoes that won’t overpower the rest of the look.

3. Choose Outfits that Reflect Your Family’s Personality

Your family photoshoot is a chance to capture your unique dynamic. Think about your family’s lifestyle and choose clothing that feels natural for all of you. If your family is laid-back, soft, comfortable fabrics and casual styles might be perfect. If you’re aiming for something more formal, go with dresses, suits, or shirts with blazers.

Remember, your outfits should be something you feel comfortable in. If you feel good in what you’re wearing, you’ll look confident in the photos.

4. Don’t Forget the Details: Hair and Accessories

Small details can make a big difference in your family photos. As a mom, you want your family to look polished, but also not too “done up.” Keep things simple yet stylish with minimal accessories.

  • Hair: Opt for a style that’s easy to maintain throughout the shoot. Loose waves, braids, or a simple ponytail are perfect for keeping hair out of the face while still looking effortless.
  • Accessories: For moms, delicate jewelry (like a simple necklace or earrings) can enhance the look. For kids, keep accessories minimal—perhaps a cute hairband or scarf.
photo of siblings during family session

5. Plan for Comfort and Weather

When planning outfits, consider the weather and the environment. If you’re taking outdoor family photos, think about how your clothing will fit with the surroundings. For example:

  • In fall: Sweaters, jackets, and scarves in warm, cozy tones work perfectly with the fall foliage.
  • In winter: Layer up with stylish coats, boots, and hats to keep everyone warm while looking great.
  • In spring/summer: Light fabrics like cotton, linen, or soft knits are comfortable for warmer months. Dresses for mom and soft t-shirts for the kids are always a hit.

The goal is to keep your family comfortable, especially if there are little ones involved. If they’re squirming or cold, it will show in the photos.

6. Timing Is Key: Plan Ahead!

Don’t wait until the last minute to decide on outfits. Planning ahead will give you time to coordinate and ensure everyone has what they need. It’s also a good idea to try on the clothes beforehand, especially if they’re new, to make sure they fit well and you feel comfortable moving in them.

7. Find a Photographer Who You Trust

Once you’ve decided on your family’s outfits, it’s time to book a professional photographer. Here’s how to find the right one for your family photoshoot:

  • Search for Local Family Photographers or ask a friend for recommendations!
  • Read Reviews: Look for photographers with positive reviews, especially ones who specialize in family photography.
  • Check the Portfolio: Make sure the photographer’s style aligns with what you envision for your family’s photos. This is SO important!! If you want dark & moody photographs, check the photographer’s portfolio and see if that’s the type of editing they offer. Most photographers edit in a particular style that speaks to them. If what you see on their portfolio is what you’re looking for, you should be good to go!

If you’re searching for a family photographer who understands how to capture your family’s unique essence, make sure to ask about their experience with wardrobe styling and how they help families prepare for a session.

Choosing the right outfits for your family photoshoot can make all the difference in how your pictures turn out. Keep it simple, coordinated, and comfortable for your family while still staying true to your style. Whether you’re looking for soft neutrals, cozy layers, or a mix of textures, these tips will help you create beautiful family portraits you’ll treasure forever. Remember to plan ahead, and most importantly, enjoy the experience of capturing your family’s memories. And when it comes to selecting the best family photographer, do your research to find someone who can bring your vision to life!

Richardson Imagery

Are you ready to find a photographer for your family session? We’d love to help! We photograph families with a bright, joyful style. We love giving “prompts” instead of “poses” to help create beautiful images of your family interacting and loving on each other. If that sounds like a photographer you want for your family photos, contact us today!

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